Listed at almost $4,000,000 this Luxury home located at Heath Street West in Toronto has quite a bit of a challenge attracting serious buyers prior to staging. During my initial conversation with the owner, she had told me that the house was completely vacant and was listed for over two months without any serious offers. Yes, the asking price is a little too high but considering its prime location, the stunning architectural features, and the superb finishes of this property, it was a true definition of what a luxury home should be.
59 Heath Street West Toronto
The challenge for buyers — some rooms in the main living areas are small and can be a little bit tricky as far as furniture placement is concerned. The fronting rooms (which buyers will imagine to be the living and dining room combo), is way too small for both rooms which is a problem considering its high tag price.
To solve this problem and to make the rooms look bigger, we decided to use the front room as the main dining area only instead of a combined living-dining space. We picked a long table with eight chairs to maximize space, and we installed a stunning dining chandelier for better impact and to make the room look and feel more important.
The family room was then used as the formal living room. By doing this, both living spaces has clear and defined functions and buyers wouldn’t have to guess on how the furniture placement should be. For issue of privacy in the master bedroom (since it is facing a high rise apartment building), we decided to install a custom roller blinds.
After staging, this property was SOLD at full asking in 30 days at full asking! Another great testimonial on the importance of home staging.
is a Canadian Certified Staging Professional. His professional affiliations include the Real Estate Staging Association (RESA) and the CSP. He is the recipient of numerous home staging awards and was picked as one of the Top 10 Professional Stagers of Canada three years in a row. He has worked with hundreds of Real Estate Brokers, Investors, Real Estate Agents, and has helped home owners showcase their homes when it is time to sell.
As President and Principal Stager of REDESIGN4MORE, Red provides home staging and interior redecorating services for both small and large-scale residential projects throughout Toronto and the GTA. Click here to learn more about Red and REDESIGN4MORE.
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