Home Staging Addresses FSBO Challenges

April 14, 2015

Known in the industry as For Sale By Owner (FSBO), some home owners attempt to sell their homes  without the assistance of a real estate agent in an effort to save on the commission money. Although it has worked for some, FSBO homes raises a lot of challenges for sellers on top of an already difficult transition in the home selling process.

If you decide to take the FSBO route, a properly showcased, staged, and a move in ready  home can make a big difference in the decision process of your buyers.  Seeking the help of the right professional home stager is crucial  to  address these 5 For Sale by Owner Challenges.

1.Appealing to the Right Buyer. The right professional stager has the knowledge of your location and your neighbourhood. They will  review the demographics of your location, and such information will serve as the jump off point in staging your home to attract the buyer who is most likely to purchase your home. Knowing your target buyer is specially important if you want to achieve a faster and a better offer.

2.Attracting a Larger Number of Buyers. According to the National Association of Realtors (NAR®), 92% of home buyers use the Internet before contacting an agent to see a property. That means your online photos must reflect an attractive, updated, and well-maintained home. Professional home stagers will arrange the furnishing in your home to increase space and present a good traffic flow. Their training in furniture and accessory placement as well as the use of colour is geared to creating an emotional attachment between your home and the buyer.  A home stager will not only recommend interior cosmetic improvements, they will also give you advice on how to create curb appeal by addressing certain exterior concerns.

3. Time on the Market. Home staging can save you up to 72% less time on the market A study done by the Real Estate Staging Association® (RESA®)  involving 63 homes on the market indicated those that were not staged sat on the market for an average of 143 days. Once those same homes were staged, their home owners received offers in an average of 40 days!  We have seen this so many times, FSBO and unstaged homes that was listed for months with no offers and have sold in days (some just within hours) after staging!

4. Getting Your Price. Home-staged properties usually sell for a higher price than homes that are not staged. NAR® reports that Realtors® believe home staging can increase the value of a home by up to 10%. According to NAR president, Chris Polychron, “While many factors play into what a home is worth and what buyers are willing to pay for it, staging is an excellent tool that can be used to give a home a little extra push for sellers… the impact it may have and the value it can bring is clear to both home buyers and sellers.” As the saying goes ” a home that shows well, sells well”. 

 5. Saving Money. If you work with a professional home stager, you might not need the expensive renovations that might not make a big difference in selling your home. Furthermore, if your home sells faster, it means you will no longer be paying taxes, association dues, utilities and other expenses on a home you no longer want.

Red Barrinuevo | Your Toronto Home Stager

We love staging homes! We are here to help you in staging and merchandising your home for sale, we are serving Toronto, Etobicoke, Mississauga, Brampton and the rest of the GTA. Call us  today at (416) 871 3128 to book an appointment. To learn more about our services,  visit our website at www.redesign4more.com