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From Granny-ish to Glam!

Before and After: 28 Avondale Ave, Toronto

Getting the right “feel” and the right look is important when selling your condominium. With the tough competition in the Toronto condo market (where most units for sale are staged), the right packaging and merchandising can give you the edge that you need over the others. Here are some tips.

1. Consider the important details

Your listing price, your location, your target buyers, and the “vibe” of your unit should be your starting point. Having a better understanding all of this can make a big difference in achieving the right look. Your pieces and the way it is setup should speak and justify your listing price. For example, this condominium located in Yonge and Sheppard is in a trendy building and in a prime location, but the unit’s interior is showing the opposite.

Toronto Condo Staging

Toronto Home Staging

2. Be open to changing furniture pieces

Most furniture pieces homeowners own are big and bulky pieces like a leather sofa recliner for example. Though they are comfortable and perfect while you live in the unit, it is the worst when it is time to sell especially if you live in a small condo. Replace it with condo sized furniture pieces instead. You’ll be surprised how spacious your unit will look.

Toronto Home Staging

Toronto Condo Staging

3. Rethink the layout

The right layout can open up space and can create a more efficient flow and function. When working on the layout, disregard cable outlets and sockets positions. Most condo units (especially the smaller units) have awkward spots for this, and using it as a guide can result in a disastrous furniture placement.  In this unit, we switched the living space into a dining area because it will open up the room and can create better traffic.

Toronto Condo Staging

Toronto Home Staging

4. Accessorize

The right accessories can make any room look finished and well put together. If you have done everything and still feels like something is missing, it means you need more accessories. Add a punch of colour, texture, patterns and all. Be brave. If you are unsure, get inspirations from magazines and social media. Pinterest and Houzz are a great source of home design inspirations.

Toronto Condo Staging

Toronto Home Staging

5. Consider how will it translate in photos

Your online photos are the first opportunity to lure your buyers to actually see the unit, make it stunning. While setting up your unit, try to snap some shots using your phone to check if photos show well. Once it is done and you’re happy about it, hire a professional photographer to take the photos. Professional real estate photographers are equipped with the right tools and the right knowledge on how to get stunning shots, you will be surprised.

Red Barrinuevo | Your Toronto Home Stager

Is a Canadian Certified Staging Professional. His professional affiliations include the Real Estate Staging Association (RESA) and the CSP. He is the recipient of numerous home staging awards and was picked as RESA’s Top Professional Stager of Canada for 2016. He has worked with hundreds of Real Estate Brokers, Investors, Real Estate Agents, and has helped homeowners showcase their homes at its best when it is time to sell.

As President and Principal Stager of REDESIGN4MORE, Red provides home staging and interior redecorating services for both small and large-scale residential projects throughout Toronto and the GTA. Click here to learn more about Red and REDESIGN4MORE.