When we talk about home staging or showcasing a property for sale, a neutral color palette is always the magic word. It works like magic because neutral colors are calming, non-offensive, and can easily go with any design theme or furniture the buyers might have. It is not distracting and allows potential buyers to imagine themselves living in the home.
With that being said, a splash of color in a room is necessary and as important. A splash of color makes every room look brighter, finished, and well thought of. Here are some of our home staging installations in Toronto and the GTA and see how we’ve strategically added color in staging these properties.
The dark gray wall has made this dining room so dramatic, contrasting the white dining chairs and the glass top. No to mention that it made the artwork stand out. Accessories and modern pendant lighting just made this room an instant Instagram worthy dining room.
White walls, woodwork, and the custom-made green and blue stripes drape dictated the color palette in this family room. We injected different shades of blues and greens all throughout, with lots of patterns and texture to fill up and stylized this spacious family room, bringing the outdoors in!
Grays are not just grays, there is such a thing as a warm gray, so don’t dismiss this hot neutral as too cold. Warm grays have brown/beige undertones while the colder side of it has the blue undertones (check paint cards and swatches for the right undertone). It’s been called the new brown and the new black. It’s a great alternative to white for sure.
There are tons of ways to add color without painting your walls, you can use artworks, pillows, area rugs, and accessories or even the furniture itself if you are brave enough. The secret is to pick an accent color in the same family (in different intensities and shades) and carry it all throughout the house. For example, if you pick blue, you can start with light blues in the living room, then use navies, or even turquoise in the other rooms. It makes the house look more cohesive and it gives the illusion of one big open space which is ideal when buyers are browsing the house.
Saturated amber tones practically glow in this neutrally decorated space. Thanks to khaki walls and taupe sofa fabric, the warm tone impresses as throw pillows. Khaki repeats in the accessories and a parchment-shaded lamp. Taupe tones darken and pop as brown embellishments on the chairs.
Brown-stained furniture finishes and the hardwood floor provide the warm counterpoints to this dining room’s ash gray walls. Charcoal gray patterned fabrics on the accent chairs take on a bluish cast that subtly reflects the color of nearby draperies. Shimmering glass and mirrors contribute yet another shade of gray to the fine-tuned medley.
Tossed together, mints, aloe, and white can make a well rounded outdoor palette. Tinted with blues and mixed greens light or dark, these are flexible colors that act as neutrals that command attention.
I’m a fan, personally, I love using colors when showcasing and or styling a property. A pop of color can create just the right amount of personality and style. It is one of the most important tools in home staging.
Whether selling or staying, a splash of color won’t hurt to make every room in your house more appealing and more eye-catching for your guests or potential buyer. Every color can bring in a certain feeling; it can bring in calmness, relaxation, the right energy or cheer needed to connect with buyers when showcasing your home for sale. Oh, and it looks great on your listing photos too!
is a Canadian Certified Staging Professional. His professional affiliations include the Real Estate Staging Association (RESA) and the CSP. He is the recipient of numerous home staging awards and was picked as RESA’s Top Professional Stager of Canada for 2016. He has worked with hundreds of Real Estate Brokers, Investors, Real Estate Agents, and has helped homeowners showcase their homes at its best when it is time to sell.
As President and Principal Stager of REDESIGN4MORE, Red provides home staging and interior redecorating services for both small and large-scale residential projects throughout Toronto and the GTA. Click here to learn more about Red and REDESIGN4MORE.
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